U of A partnership drives traffic safety forward in City of Leduc

Tuesday, May 16, 2017

Building on recent successes due to enhanced traffic safety, the City of Leduc is partnering with the University of Alberta, Urban Traffic Safety Research, to conduct a study and implementation plan for the community.

“We’re taking a strategic approach with traffic safety to reduce collisions and increase safety for our residents, visitors and emergency service personnel alike,” says Leduc Mayor Greg Krischke. “Statistics show that our efforts to improve traffic safety are working. Results from this study will hopefully guide future policy-makers that will assist this organization in reaching our traffic safety goals.”

Leduc’s traffic safety rating in the annual Allstate Safe Driving Study* jumped from 68 on the list in 2015 to 11 in 2016; ranking Leduc as the third safest municipality in the Edmonton Metro Region.

“We are extremely pleased to be rated in the top three safest communities, and we know statistically this can be attributed to the overall successes we’ve witnessed within the Municipal Integrated Traffic Unit (MITU),” says Mayor Krischke. “Since 2015, we’ve seen a steady decline of both injury and fatal collisions, as well as other traffic occurrences; and this U of A study will enable the MITU to continue with their mandate to improve road safety.”

Within the City of Leduc boundary includes a 6 km stretch of Highway 2, which is known to be one of the busiest highways in Alberta.

“Highway 2, when responding to an emergency, is probably one of the most dangerous locations for our personnel,” says Leduc Fire Chief George Clancy. “The safety of our first responders is paramount. We need to explore other proactive measures to keep motorist safe, as well as each member of our crews.”

The city is also looking at other enhancements to its traffic safety plan that include public education with a distracted driving conference this fall, and awareness campaigns with local schools similar to the Safety Star Video contest.

For more information, call 780-980-7177.

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*Note: Allstate Safe Driving Study results

Leduc is a growing, dynamic city in the heart of Canada’s economic engine and conveniently located at the crossroads of air, highway and rail transportation. As a regional leader, the city, together with other municipalities in the area, plays a key role in protecting the integrity of the Edmonton International Airport (EIA) and leading economic development in the region.

MEDIA CONTACTS:
Mariann McLaughlin, Corporate Communications
780–980–7171
mmclaughlin@leduc.ca