Prepare your business for construction
Traffic impacts from construction can be challenging for local businesses. Consider the following tips on how to prepare your business if construction affects you.
- Get to know and understand the construction project that will be impacting you and its timeline.
- Review your staffing needs and inventory.
- Consider securing a line of credit or ways to alleviate cash flow.
Stay informed with the project
- Attend public engagement meetings or information sessions.
- Collect the project manager’s information.
- Voice the unique needs of your business.
- Learn more about project resources.
Help customers find you
- Gather customer contact info before construction begins. This way you can inform them of route changes or keep them in loop about construction.
- Provide signs to guide customers to your business.
- Share updates and information to your customers about how to navigate the construction to your location.
Develop a plan
- Join local business organizations to have a network to share ideas and concerns.
- Check in with your employees.
- Provide directions and access information to employees and consider ways to reduce congestion to allow better access for customers (e.g. carpooling).
- Have an advertising plan ready to go.
End of construction
- Consider working with other businesses on a special event.
- Share on social media about the completion of the project.
- Ask customers to help spread the word.
What to expect when construction begins
- Positive interactions can encourage contractors to be customers themselves and help your customers access your business.
- Be mindful of additional dust and noise.
- Make sure signage is clear and able to direct you customers to parking spaces and alternative entrances.
- Deliver products to your customer – implementing delivery services to reach customers who are unable to visit or avoiding the area.
- Consistent messaging – Make sure all your employees know what to say when asked for directions or updates about the construction.
- Stay informed – Follow along the City’s construction update page and social media accounts to receive up-to-date information.
- Extend business hours – Consider opening later into the evening after construction crews are finished for the day.
- Make the construction work for you – If you are waiting for an opportunity to remodel or do some maintenance, use this opportunity to get things done.
- Be creative – think outside of traditional advertising concepts and do something that will speak to your customers.
- Collaborate with others – consider working with other local neighbouring businesses and pooling advertising resources.
- Stay positive – Having a positive and healthy environment to support staff to ensure retention.